Furthermore, since his creation He-Man has achieved gay icon status and amassed an LGBT following-specifically amongst gay men. Moreover, the character has been noted for his sex appeal towards gay men. The queer reading of He-Man's character and his relationship with Skeletor has also been utilized in advertisements and for charity. 2.1.1 He-Man and the Masters of the Universe (2012).Īccording to various insiders and employees, Mattel is aware of He-Man's gay icon status and following, and his perception as a gay man something to which the company is receptive.2.2.1 He-Man and the Masters of the Universe (1983).2.2.3 The New Adventures of He-Man (1990).
